The Norwegian Council for Road Safety (NCRS; Trygg Trafikk) noted a need for gaining a better understanding about which training programmes produce a positive impact in the short and long term and what elements contribute to this effectiveness. However, a number of potential issues need to be taken into account.
Firstly, education has a long-term perspective but programmes tend to be assessed over a shorter time. Secondly, measuring the impact of a single training programme is difficult, because both those who are exposed to it and the control group are under the influence of several other factors in parallel, including the media, their families, schools and other traffic education programmes.
Thirdly, when measuring attitudes before and after interventions, it often turns out that most adolescents have appropriate attitudes and behaviour, complicating any demonstration of progress. And finally, knowledge is far easier to measure than attitudes and behaviour.
To respond to these issues and provide recommendations for the associated efforts, the NCRS established an advisory group in the spring of 2015. The group includes three external and three internal members. The external members are researchers in the areas of traffic safety and education and have experience in the application of qualitative as well as quantitative methods.
With the aid of analyses of the most recognised and applied theories of behaviour modification, the NCRS developed a new, joint model suitable for the NCRS’s work. The model, which was named NCRS’ Model for Behaviour Modification (MBM), is considered to be a tool for optimal planning and implementation of programmes and for what can be evaluated.
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