#3 – Set strategic, tactical and operational goals
Specific goals for traffic safety and mobility education should be set. These specific goals should be set for each level of education and for each type of road user. These goals should be strategically set at national level as minimum learning requirements, based upon which the individual intervention’s operational objectives can be established.
The goals should not only be about attaining knowledge regarding traffic safety and mobility, but also ensure that the pupils learn the skills and behaviour necessary to participate safely in traffic (see also Principle #9). The goals should also take into account and reflect new developments, such as new safety risks and new modes of mobility.
Setting goals is of great importance for the proper evaluation of both national strategies and individual interventions.
The LEARN! Manual provides guidance, recommendations and inspiration on setting objectives for educational activities on traffic safety and mobility, notably in Step 2 of the Manual’s model for developing and evaluating educational material. The chapter in the Manual covers formulating outcomes, objectives and output objectives, as well as having a first look at the test and evaluation designs (which are set out in more detail in Step 5 and Step 8 respectively. It also recommends conducting a baseline measurement and provides guidance on it.
Important to note is that the LEARN! Manual underlines that the objectives set for the educational activity should contribute towards achieving the goals set out at national or regional level.
The Manual also contains several examples setting out how members of the LEARN! Expert Panel set objectives for their material. These examples are available in the LEARN! Database of best practice examples.