“¡Ahora vamos andando al cole!” (Spanish for “Now we walk to school!”)is a project by Fundación MAPFRE in collaboration with STOP accidents that not only aims to teach children (aged 8-12 years old) to become responsible pedestrians but to also give them a voice as road users through letters and drawings on their own experiences.
The pupils first attend an educational workshop, which focuses on the values of coexistence in a shared mobility space and safe road behaviour. In the fourth edition of the activity, 20,626 pupils were reached through 878 workshops.
Following the workshop, schools can then decide to enter a contest in which their pupils write a letter or make a drawing in which they can provide road safety advice to their families, the municipality and the general population, based on how they experience their daily commute to school.
CEIP de Prácticas A Coruña, Amalia, 11 years old
In her drawing, the winner for the age group 10-12 years old raised awareness of the importance of choosing to walk if possible, and showed it as the most sustainable and respectful mobility mode in comparison to other modes.
Finalists from the communities win a bicycle and a helmet, while the top two drawings or letters at the national level win a trip for the whole class.