LEARN! Manual Example #25
This example shows what methods the Danish Road Safety Council uses to continuously evaluate their “Road Safety LIVE” initiative and what results it found.
Related Step
Evaluation
Age Group
13 to 16 years old
In addition to the randomised controlled trial to evaluate the effectiveness of the “Sikker Trafik LIVE” (“Road Safety LIVE”) initiative, as presented in example 24, the Danish Road Safety Council also continuously conducts post-activity measurements to evaluate whether the activity is achieving its objectives (see example 4). For these post-activity measurements, the council uses the following quantitative and qualitative methods:
Having used these different evaluation methods, the Danish Road Safety Council was able to determine that 89% of the pupils knew which the most vulnerable age group in traffic was during the 2017/2018, 2018/2019 and 2019/2020 school years. Moreover, their evaluation showed that during those three school years, respectively 99%, 98% and 98% of the pupils rated the initiative as good or very good.
The results on these objectives together with the achieved reach – 36,612 pupils in 2017/2018, 36,763 in 2018/2019, and 26,185 in 2019/2020 – were used as metrics reported to the foundation that supported the council in implementing the LIVE initiative. (The amount of pupils reached during the school year 2019/2020 was lower than usual due to COVID-19 restrictions.)
The results on the behavioural objective were positive as well, with 94% of pupils in both 2017/2018 and 2018/2019 indicating that they had now taken better care of themselves in traffic as a result of the LIVE visit.
The results of the evaluation of the knowledge objective via a survey undertaken 6 to 12 months following the LIVE visit showed that 86% of the pupils in 2017/2018, 87% in 2018/2019, and 85% in 2019/2020 still knew that they belonged to the age group that is most vulnerable in traffic.
Coupled with the data from the quantitative surveys, the observations and the interviews show how the individual ambassadors are performing. Do they give the pupils the knowledge that is set out in the theory of change one-pager for the “Road Safety LIVE” initiative? Does their education live up to the 5E models’ criteria? Is their message clear?
The evaluation of the Road Safety LIVE initiative was presented during the LEARN! Manual Webinar.
More Information
LEARN! Manual Example #25: Evaluating the “Road Safety LIVE” initiative