LEARN! Manual Example #21
This example illustrates how the “Help the Helmetless” activity was evaluated using a mix of quantitative and qualitative evaluation methods, and included baseline and post-activity measurements.
Related Step
Evaluation
Age Group
15 to 25 years old
“Help the Helmetless” (“Hjælp en hjelmløs”) is an activity which since 2016 has run every year in the autumn (normally in September) at universities and higher education institutions in Denmark to promote the use of cycle helmets.
16 to 25 year old youngsters are the age group with the lowest rate of cycle helmet use in Denmark and are also one of the age groups that uses bicycles the most – especially in cities. Insight studies done in 2015, before the activity’s design was developed, showed different reasons for not wearing helmets, and also showed what could motivate students in higher education. Identified motivators included reducing the bridge between going from decision to purchase, and an “If you do it, I will do it too” mentality.
A concept was made with pop-up shops at selected universities and higher education institutes selling a limited number of helmets at a reduced price (14 to 20 Euro). Every year, the pop-up shops visit two to five selected institutions for two or three days and sell between 250 and 450 helmets at each place.
The evaluation of “Help a Helmet-less” was conducted using quantitative and qualitative methods:
The observations showed that the initiative had a significant effect. However, this qualitative evaluation method was only conducted a few times, as the same significant effect was found via the quantitative survey, as well as due to the resources and time required for the observations.
